General
Business API or Web Automation? A Guide to Making the Right Choice
Compare web-based automation using the WhatsApp Business API in terms of risk, cost, setup, and volume; decide which option is best for your business.
Reach more customers on WhatsApp
Practical guides for bulk messaging, automation and finding customers.
Marketing
How to Write the First WhatsApp Message to a New Customer: Examples
What should you write in your first WhatsApp message to a new customer? This article covers good and bad examples, ready-made messages tailored to different situations, and what to do if you don’t receive a reply.
General
12 Common WhatsApp Automation Mistakes and How to Avoid Them
The 12 most common mistakes in WhatsApp automation: unsolicited lists, high volume on a new number, skipping tests, and unsupervised bots. With symptoms and solutions.
Management
WhatsApp Number Format and Country Code: Cleaning Faulty Numbers in Excel
How should phone numbers be written for WhatsApp? A step-by-step guide to country codes, the leading zero, spaces, and Excel formulas that clean up numbers that get corrupted.
General
Pre-Campaign Checklist for WhatsApp: 30 Items to Check Before Sending
What should you check before sending a WhatsApp campaign? A printable checklist covering list, permission, text, media, speed, and test steps.
Marketing
WhatsApp for Lawyers and Law Firms: Rules for Client Communication
How can lawyers use WhatsApp for client communication? A safe arrangement covering advertising restrictions, confidentiality, document sharing, and appointment and hearing reminders.
Marketing
WhatsApp for Florists and Bakeries: Orders, Special Days, and Delivery
How do florists and bakeries manage orders, special-day reminders, and delivery information over WhatsApp? Order form, message examples, and a seasonal plan.
Marketing
Marketing With WhatsApp Status: Content Ideas and Posting Frequency
How do you market with WhatsApp Status? Growing your audience, content ideas, a weekly plan, posting frequency, and rules to follow.
WhatsApp Settings
Why Does a WhatsApp Message Stay at One Checkmark? Reasons and How to Check
What does it mean if a WhatsApp message stays at one checkmark? Possible causes, troubleshooting steps, and how to correctly interpret a single checkmark when sending a group message.
Marketing
WhatsApp Message Length and Emoji: How to Write Messages That Get Read
What is the ideal WhatsApp message length? Emoji use, bold and italic formatting, before-and-after examples, and tips for making your messages easier to read.