WhatsApp Bulk Message Templates for Opt-In Audiences

A good mass message is one that doesn’t make the recipient wonder, “Why did they send this to me?” The templates below are designed for people who have given their permission or who already have a relationship with you. You can copy and customize them to suit your business. These templates do not guarantee results, and sending them to people who haven’t given permission will lead to complaints rather than producing results. The business names in the examples are fictional.

Before Using the Template

Each template contains the following four elements. Be sure to include them when writing your own text.

Element	Why is it important?
Identity	The recipient should be able to tell who the message is from in the first sentence
Context	The reason for writing should be clear
Single action	Ask them to respond or perform a single action
Call to Action	Marketing messages should include an option like "Text STOP"

The name in the template [isim] in the templates is automatically filled in WapFlow based on the name in the contact list. {Merhaba|Selam} However, the current syntax sends randomly different greetings to recipients. The sentence may be garbled for contacts with an empty name field, so check your contact list first. If you’re using the variables in another tool, adapt them to that tool’s syntax.

Information Templates

Change in Business Hours

Hello [name], this is Kuzey Car Wash. Starting this week, we’ll also be open on Sundays from 10:00 AM to 4:00 PM. You can reply to this message to schedule an appointment.

New Address

{Hello|Good day} [name], Lale Florist has moved to a new address: Cumhuriyet Avenue No. 12. We’d love to see you there. Would you like us to send you the location on a map?

Temporary Closure

Hello [name], we’ll be closed from March 5–7 for maintenance. If you have an appointment during this time, let’s reschedule. Could you let us know which day works for you?

Reminder Templates

Appointment

Hello [name], we just wanted to remind you of your appointment tomorrow at 2:30 PM. If you can’t make it, just reply to this message.

Payment or Document

Hello [Name], we’re waiting for a photo of your ID to complete your application. If you have any questions, please let us know here.

Avoid including sensitive information in the text of these messages. If the appointment is related to health or legal matters, use general language without providing specific details. You can find detailed examples in the appointment reminder guide.

Campaign Templates

New product for an existing customer

Hello [name], the new version of the winter collection you purchased from us last year is now available. Would you like me to send you three models we think you might like? If you don’t want to receive these messages, please reply with STOP.

Limited-Time Offer

{Hello|Hi} [name], this is Ece from Lale Florist. We’re offering a discount on bouquets with delivery through the end of this week. If you’d like to order, just text “bouquet.” If you’d rather not, text STOP.

Please post only genuine offers. “Last chance” messages with extended deadlines can erode trust and create issues regarding misleading advertising.

Re-engagement

Hello [name], this is Burak from Kuzey Car Wash. We haven’t seen you in a while. Our maintenance package, which includes interior cleaning, has started this month—would you like me to send you the details? If you’re not interested, just reply with “STOP.”

Event and Invitation Templates

Hello [name], we’re hosting a meet-and-greet event at our store on Saturday, April 12. If you’d like to attend, text “yes” so we can reserve a spot for you. If you don’t want to receive this message, just text “STOP.”

In WapFlow, you can add events or polls to your messages. A single-question poll is useful for situations requiring a short response.

Feedback Templates

Hello [name], your order has been delivered. Could you rate your experience on a scale of 1 to 5? Your response will help us improve our service.

Hello [name], thank you for your appointment yesterday. If you had any issues, please write them here.

Post-Response Follow-Up Templates

The message sent after a customer has shown interest is even more important. Examples:

Thank you, [Name]. I’m sharing the details and price list below. I’d be happy to answer any questions you may have.

I understand—you’re not available right now. We won’t contact you again. Thank you for your interest.

You can check out auto-reply message examples to automate frequently asked responses.

Writing Tips

• Keep it short. Text longer than a few lines is less likely to be read on a phone.
• Save the link for the end. When messaging a new audience, ask for a response in your first message instead of including a link.
• Don’t use all caps. It looks like you’re yelling.
• Don’t overuse emojis. One or two is enough; if they don’t fit your brand’s tone, don’t use them at all.
• Don’t make exaggerated promises. Phrases like “guaranteed profit” or “guaranteed sales” can erode trust and carry legal risks.
• Don’t repeat the same text. Use small variations, but don’t alter the meaning.

Check Before Sending

1. Is the recipient list opt-in, and has the block list been checked?
2. Is the message appropriate for this audience? Don’t send it to everyone—send it only to the relevant group.
3. Did you send a test message to yourself? Use the “Test to Myself” option in WapFlow.
4. Is there an unsubscribe option in the text?
5. Who will review the responses?

Refer to this guide for the general framework of obligations such as IYS and KVKK, and seek legal advice specific to your situation. The sending steps are outlined in the bulk messaging guide.

Adapting the Template to Your Business

Using a pre-written text as-is will make it obvious to the customer that it’s a boilerplate message. Before sending any template, ask yourself these three questions:

1. What name do customers use to refer to us? Use the store or person’s name instead of the legal entity name.
2. How do we usually speak? If you say “you” in the store, write it that way in the message too. Language that’s too formal or too casual gives the impression that the sender is someone else.
3. How easy is it for the customer to take the next step? If possible, ask for a one-word response.

It’s also important to tailor templates to your audience. A short message may suffice for a regular customer, while you’ll need to remind someone you haven’t spoken to in a while how you met. Even changing the first sentence can make a difference, rather than sending the same message to both groups.

When there’s no response

If you don’t receive a response after sending a template, don’t resend the exact same text. If a reminder is needed, write a shorter, different message, then let it go. No response is also a response.

Creating a Template Library

Don’t lose text that works well. Give each template a name that describes its purpose: “Reactivation 1,” “Appointment Reminder.” Next to the text, note which audience it was sent to and the result. Delete unused templates every three months and update outdated phrasing. Having everyone on the team use the same library also ensures consistency in your brand language.

When sharing templates within the team, include the last edit date. This prevents text containing outdated prices or closed campaigns from being accidentally resent and avoids confusion about which version each person is using.

Frequently Asked Questions

Can I send these templates to everyone?

No. The templates are intended for authorized individuals. Sending them to unauthorized recipients poses risks from both an account and legal perspective.

Does using a template reduce the risk of being banned?

The template itself does not determine the risk. The audience, frequency, and recipient responses are more decisive factors.

Can I save templates to the dashboard?

Yes. You can save your messages and attachments from the “Templates” menu in the WapFlow editor and reuse them later.

Should I include “STOP” in informational messages as well?

It may not be necessary for transaction-related messages, such as appointment reminders, but if you have any doubts about the recipient group, adding it ensures you’re on the safe side. Seek legal advice for a legal assessment.